// Legal

Privacy Policy

Effective date: July 28, 2026

Drive Powersports respects your privacy and is committed to handling personal information responsibly.

Drive Powersports is a trade name of 1646262 Alberta Ltd. In this Privacy Policy, “Drive Powersports,” “we,” “us,” and “our” refer to that company.

This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information when you:

• Visit drivepowersports.ca;
• Contact us;
• Submit a financing or credit inquiry;
• Apply to finance a vehicle;
• Request assistance finding financing for a vehicle;
• Create a website account;
• Subscribe to communications;
• Participate in a promotion; or
• Otherwise interact with us.

01Privacy Laws

Our handling of personal information is governed by applicable Canadian privacy legislation.

Depending on the circumstances, this may include Alberta’s Personal Information Protection Act, the federal Personal Information Protection and Electronic Documents Act, and other applicable laws.

“Personal information” generally means information about an identifiable individual. It does not normally include business contact information used solely to communicate with an individual in relation to their employment, business, or profession where the applicable law excludes that information.

02Accountability

Drive Powersports is responsible for personal information under its control.

We designate an individual to oversee our privacy practices and respond to privacy inquiries, access requests, correction requests, and complaints.

Employees, contractors, and service providers who handle personal information are expected to use it only for authorized purposes and to protect it appropriately.

03Information We May Collect

The information we collect depends on how you interact with us.

Identification and contact information

This may include:

• Full legal name;
• Preferred name;
• Date of birth;
• Residential and mailing address;
• Email address;
• Telephone number;
• Driver’s licence information;
• Government-issued identification; and
• Information needed to verify your identity.

Financing and financial information

When you request financing, we may collect:

• Employment status and employment history;
• Employer information;
• Occupation;
• Income and income-verification documents;
• Housing status and housing costs;
• Banking or payment information;
• Assets and financial obligations;
• Bankruptcy or consumer-proposal information;
• Credit-related information;
• Social Insurance Number, when voluntarily provided or reasonably required for an authorized credit-related purpose;
• Co-applicant or guarantor information; and
• Other information requested by a potential lender.

We will request separate or additional authorization where required before obtaining a credit report or submitting an application to a lender.

Vehicle and transaction information

This may include:

• Vehicle preferences;
• Desired purchase amount;
• Vehicle identification number;
• Trade-in information;
• Mileage and condition;
• Ownership and lien information;
• Financing, warranty, insurance, and payment records;
• Delivery or pickup information; and
• Communications about a potential or completed transaction.

Communications

We may collect records of your interactions with us, including:

• Emails;
• Text messages;
• Telephone inquiries;
• Website form submissions;
• Chat conversations;
• Social-media messages;
• Customer-service records;
• Notes relating to your application or vehicle search; and
• Marketing preferences and consent records.

Calls may be recorded or monitored for quality, training, documentation, fraud prevention, or dispute-resolution purposes where permitted by law. Where required, we will notify you that a call is being recorded.

Website and technical information

When you use our website, we or our service providers may automatically collect:

• Internet Protocol address;
• Browser type;
• Device type;
• Operating system;
• Referring website;
• Pages viewed;
• Links selected;
• Date and time of visits;
• Approximate location derived from an IP address;
• Form and website interactions;
• Cookie identifiers; and
• Advertising or analytics identifiers.

Promotion and survey information

If you enter a contest, giveaway, promotion, or survey, we may collect your entry information, responses, eligibility information, and any content you submit.

04Sources of Personal Information

We may collect personal information:

• Directly from you;
• From a co-applicant, guarantor, or authorized representative;
• From a dealership, vehicle seller, broker, or referral partner;
• From lenders and financial institutions;
• From credit-reporting agencies, with appropriate authorization;
• From identity, fraud-prevention, or verification providers;
• From warranty, insurance, or vehicle-service providers;
• From social-media and advertising platforms;
• From website analytics and technology providers;
• From publicly available sources; and
• From other sources permitted or required by law.

If you provide us with another person’s personal information, you are responsible for confirming that you have the authority to do so.

05How We Use Personal Information

We may use personal information to:

• Respond to questions and requests;
• Process financing or credit inquiries;
• Verify identity and application information;
• Match applicants with potential lenders or financing programs;
• Submit authorized applications to lenders;
• Communicate with lenders, dealers, sellers, and service providers;
• Help locate financing for a vehicle;
• Prepare quotations and payment estimates;
• Evaluate trade-ins;
• Complete financing arrangements, deliveries, and related transactions;
• Provide warranty, insurance, protection, or ancillary product information;
• Maintain customer and transaction records;
• Administer website accounts;
• Provide customer service;
• Send requested communications;
• Manage consent and communication preferences;
• Detect errors, fraud, identity theft, security threats, or unlawful activity;
• Improve our website, advertising, services, and business operations;
• Conduct analytics and measure advertising performance;
• Administer contests, surveys, and promotions;
• Train personnel and maintain service quality;
• Establish, exercise, or defend legal claims;
• Comply with legal, regulatory, tax, accounting, and contractual requirements; and
• Fulfil other reasonable purposes identified when information is collected.

We may also create aggregated or de-identified information that does not reasonably identify an individual. We may use that information for analytics, planning, reporting, and service improvement.

06Financing Decisions and Automated Tools

We may use software-based tools to organize applications, check for missing information, route inquiries, identify potential financing programs, recommend follow-up actions, or match applicants with possible lenders.

These tools do not guarantee approval or determine the final terms of a loan.

Independent lenders may use their own credit-scoring, underwriting, verification, fraud-prevention, and automated decision-making systems. A lender’s handling of your information is governed by its own privacy policy and application terms.

You may contact us if you have questions about how your application was routed or which lenders received your information.

07Consent

We obtain consent for the collection, use, and disclosure of personal information where required.

Consent may be express or implied depending on:

• The sensitivity of the information;
• The reasonable expectations of the individual;
• The purpose for which the information is collected; and
• Applicable legal requirements.

Submitting a request does not automatically authorize every possible use of your information. Additional consent may be requested for activities such as obtaining a credit report, submitting information to a lender, or sending certain marketing communications.

You may withdraw consent, subject to legal, regulatory, contractual, and reasonable-notice restrictions. Withdrawing consent may prevent us from continuing to provide a requested service or process an application.

Withdrawal does not affect handling that occurred lawfully before the withdrawal.

08When We Disclose Personal Information

We do not sell personal information in the ordinary meaning of selling customer lists for another organization’s independent use.

We may disclose personal information to the following parties when reasonably necessary for an identified purpose.

Lenders and financial-service providers

We may disclose application information to banks, credit unions, finance companies, brokers, and other potential lenders when you authorize us to seek financing.

A lender that receives an application may collect, use, retain, and disclose the information under its own policies and legal obligations.

Dealers, sellers, and vehicle suppliers

We may share relevant information with dealerships, manufacturers, private sellers, wholesalers, auction providers, transport providers, or vehicle suppliers when needed to locate, reserve, inspect, finance, or deliver a vehicle.

We will not provide sensitive financing information to a seller unless it is reasonably necessary and authorized.

Credit and identity-verification providers

With appropriate authorization or as otherwise permitted by law, information may be shared with credit-reporting agencies, identity-verification providers, fraud-prevention services, and document-verification providers.

Product and service providers

At your request or with appropriate consent, information may be shared with providers of:

• Vehicle warranties;
• Insurance;
• Guaranteed asset protection;
• Payment protection;
• Vehicle protection products;
• Registration or licensing services;
• Inspection or repair services; and
• Delivery or transportation services.

Technology and business-service providers

We may use service providers for:

• Website hosting;
• Cloud storage;
• Customer relationship management;
• Application processing;
• Email and text messaging;
• Telephone services;
• Electronic signatures;
• Document storage;
• Cybersecurity;
• Analytics;
• Advertising;
• Payment processing;
• Professional advice; and
• Business administration.

These providers may process personal information only as required to provide services to us or as otherwise authorized by law and contract.

Legal and regulatory disclosures

We may disclose information when we reasonably believe disclosure is required or permitted to:

• Comply with a law, court order, warrant, subpoena, or regulatory requirement;
• Respond to a lawful request from a regulator or law-enforcement authority;
• Investigate fraud, identity theft, security incidents, or unlawful conduct;
• Protect our rights, customers, personnel, systems, or property;
• Collect a debt;
• Enforce an agreement; or
• Establish, exercise, or defend a legal claim.

Business transactions

Personal information may be disclosed as part of a proposed or completed merger, financing, restructuring, sale, transfer, acquisition, insolvency proceeding, or other business transaction.

Where required, we will use contractual or other safeguards and limit disclosure to information reasonably necessary for the transaction.

09Processing Outside Alberta or Canada

Some service providers, lenders, technology platforms, or affiliated organizations may store or process information outside Alberta or outside Canada.

As a result, personal information may be accessible to courts, law-enforcement agencies, national-security authorities, or regulators under the laws of the jurisdiction where it is processed.

We use reasonable contractual, administrative, and technical measures when engaging service providers, but foreign laws may differ from Canadian privacy laws.

You may contact our Privacy Officer for information about our use of service providers outside Canada.

10Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, software development kits, and similar technologies.

These technologies may be used to:

• Operate the website;
• Remember preferences;
• Maintain sessions and accounts;
• Protect website security;
• Understand how visitors use the website;
• Identify technical issues;
• Measure advertising performance;
• Personalize content; and
• Deliver or measure interest-based advertising.

Essential cookies

These cookies support functions such as navigation, security, account access, form submission, and fraud prevention.

Preference cookies

These cookies remember settings and choices.

Analytics cookies

These cookies help us understand website traffic and usage patterns.

Advertising cookies and pixels

These technologies may help us measure advertising campaigns, build advertising audiences, limit repeated advertisements, or display advertisements based on previous interactions.

Third parties such as Google, Meta, and other analytics or advertising providers may receive information through these technologies. Their handling of information is governed by their own privacy policies.

You can restrict or delete cookies through your browser settings. Some website functions may not operate properly if cookies are disabled.

Where legally required, we will provide additional cookie choices or request consent before activating non-essential technologies.

11Marketing Communications

With your consent or where otherwise permitted by law, we may send information about:

• Financing programs;
• Vehicles you may be interested in;
• Promotions and contests;
• Events;
• Products and services;
• Special offers; and
• Company updates.

Marketing messages will identify the sender and provide a method to unsubscribe.

Marketing and promotional offers are sent by email. We do not send promotional or marketing offers by text message. See Section 12 for how we use text messaging.

You can unsubscribe from marketing emails by using the unsubscribe link in the message.

We may retain limited information on an internal suppression list to ensure that your unsubscribe request continues to be respected.

You may still receive communications needed to respond to an inquiry, process an application, administer a transaction, provide requested service, or comply with legal requirements.

12Text Messaging (SMS)

This section describes how Drive Powersports uses text messaging (SMS and MMS) and applies in addition to the rest of this Privacy Policy.

Your mobile information is never shared for third-party marketing

We do not sell, rent, or share your mobile phone number, or your text-messaging consent, with third parties or affiliates for their own marketing or promotional purposes.

Your mobile number and messaging consent are disclosed only to the service providers that operate our messaging platform on our behalf, such as our customer-relationship-management provider and our telecommunications carrier, and only so that the messages you asked to receive can be delivered. Those providers are contractually restricted from using your mobile information for any purpose other than providing that service to us.

No mobile information is shared with the lenders, dealers, or other recipients described in Section 08 for text-messaging or marketing purposes.

How we obtain text-messaging consent

Text-messaging consent is collected separately from other information. Providing a telephone number on a form, by itself, is not consent to receive text messages from us.

Where we collect text-messaging consent, it is:

• Requested through a clearly labelled checkbox that is unchecked by default;
• Optional, and never required in order to submit a form, contact us, or apply for financing; and
• Recorded, together with the date and the wording you agreed to.

You may also consent by sending us a text message first, or by giving verbal consent to a representative, which we will record.

Types of messages you may receive

With your consent, we may send text messages to:

• Reply to an inquiry you submitted to us;
• Provide the status of a financing application;
• Request or acknowledge documents needed for an application;
• Confirm, schedule, or remind you of an appointment;
• Follow up on a vehicle or financing request you started; and
• Provide customer service relating to an existing inquiry or transaction.

Because Drive Powersports arranges vehicle financing, our text messages are limited to the customer-care and transactional purposes listed above.

Message frequency, rates, and delivery

Message frequency varies and depends on your interactions with us.

Message and data rates may apply. Your mobile carrier’s standard charges apply to messages you send and receive.

Mobile carriers are not liable for delayed or undelivered messages. Delivery is not guaranteed, and you should not rely on text messaging for urgent or time-sensitive matters.

How to get help or stop messages

Reply HELP to any message for assistance, or contact us at (587) 200-4434 or sales@drivepowersports.ca.

Reply STOP to any message to cancel at any time. After you send “STOP,” we will send one confirmation message and will not send you further text messages unless you opt in again.

Opting out of text messages does not withdraw your consent to be contacted by telephone or email, and does not stop communications required to administer an application or transaction. You can manage those preferences using the contact information in Section 21.

Eligibility

You must be the account holder for the mobile number you provide, or be authorized by the account holder, and you must be at least 18 years of age. If your mobile number changes, tell us so that we do not message a number that is no longer yours.

13Advertising and Social Media

We may advertise through search engines, social networks, online marketplaces, and other digital platforms.

Advertising providers may use cookies, pixels, device identifiers, or similar technologies to measure whether an advertisement resulted in a website visit, form submission, or other action.

When you contact us through a social-media platform or online marketplace, the platform may separately collect and use information according to its own privacy policy.

Information posted publicly on social media may be visible to others. Do not post sensitive financial, identification, or credit information in public comments.

14Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfil the purpose for which it was collected;
• Process or document an application or transaction;
• Provide requested services;
• Maintain business and financial records;
• Manage legal or regulatory obligations;
• Resolve disputes;
• Prevent fraud;
• Enforce agreements; and
• Support reasonable business requirements.

Retention periods vary according to the type of information and the nature of the relationship.

When information is no longer reasonably required, we will securely destroy, delete, anonymize, or de-identify it, subject to legal and technical limitations.

15Safeguards

We use reasonable administrative, physical, and technical safeguards appropriate to the sensitivity and amount of personal information involved.

Safeguards may include:

• Access controls;
• Password and authentication requirements;
• Encryption where appropriate;
• Secure hosting and transmission methods;
• Staff confidentiality obligations;
• Employee training;
• Vendor assessments and contractual protections;
• Logging and monitoring;
• Backup and recovery procedures;
• Document-retention controls; and
• Secure destruction practices.

No website, database, email system, or internet transmission can be guaranteed to be completely secure. You should avoid sending highly sensitive information through ordinary email or public messaging channels unless we have specifically instructed you to do so.

16Privacy Incidents

If we become aware of unauthorized access, loss, use, or disclosure of personal information, we will investigate and take reasonable containment and remediation steps.

We will notify affected individuals, regulators, or other parties when notification is required by applicable law.

17Access and Correction

Subject to applicable exceptions, you may request:

• Access to personal information we hold about you;
• Information about how your personal information has been used or disclosed; and
• Correction of inaccurate or incomplete personal information.

We may ask you to verify your identity before responding.

In some situations, access may be limited or refused, including where disclosure would reveal another person’s personal information, confidential commercial information, legally privileged information, or information that cannot legally be disclosed.

We may charge a reasonable fee where permitted by law and will provide notice before processing a request that involves a fee.

To request access or correction, contact our Privacy Officer using the information below.

18Children and Minors

The website is intended for individuals who are legally capable of entering into the relevant transaction.

We do not knowingly solicit financing applications from children. If we learn that we collected personal information from a child without appropriate authority or consent, we will take reasonable steps to delete it.

19Third-Party Websites

Our website may contain links to websites, forms, applications, or services that we do not operate.

This Privacy Policy does not govern an independent third party’s handling of personal information. Review the third party’s privacy policy before submitting information.

20Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal requirements.

The updated policy will be posted on this page with a revised effective date.

Where required, we will provide additional notice or obtain consent before applying a material change to personal information already collected.

21Questions, Requests, and Complaints

Questions, access requests, correction requests, consent withdrawals, and privacy complaints may be directed to:

Privacy Officer
Drive Powersports
Email: media@drivepowersports.ca
Telephone: (587) 200-4434
Website: drivepowersports.ca

Please include enough information for us to understand and respond to your request, but do not send copies of identification or sensitive financial information through ordinary email unless requested through a secure method.

We will investigate privacy complaints and respond within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada, depending on which law applies.